8 ways to improve customer retention

Customer retention is a marketing strategy adopted by enterprises to maximize the number of customers returned and the profitability of existing customers. In short, customer retention is critical to improve customer lifetime value and increase sales.

Although it is easy to fall into the dilemma of focusing on attracting and converting new customers, existing customers should also be considered. Retaining customers is not only cost-effective, but also an excellent brand promotion activity, so you can encourage your customers to become brand ambassadors: if they like the services you provide If so, they will recommend you to others for free! Continue reading the top tip to get started.

• E-mail marketing. E-mail marketing is a cost-effective way to obtain new customers. It can be used in a variety of ways. Newsletters are sent to customers weekly or monthly, e-mail automation is set up, and expired customers are contacted. The segmentation of subscribers allows more accurate targeting and knowledge transfer, which will significantly increase the openness and click through rate. The format includes new transactions Can be used to promote brand changes or exclusive discounts.

• Social media. Maintaining and participating in social media is very important to improve brand awareness and increase online followers. On the other hand, existing consumers who interact with you on social media can become strong brand advocates. Facilitate interactive content (especially comments and sharing) The production of China Daily will help expand the influence of social media and improve brand reputation.

• Develop a loyalty plan. Returned consumers like to be recognized and compensated, but no matter how basic the loyalty plan is, it will have a great impact on customer retention. If customers know that they can be compensated by doing so, they are recommended to return to the online store.

• “VIP ” discount. Unexpected discounts, early sales opportunities, birthday discounts, and even small discounts on the remaining items on the online shopping cart are all small and powerful ways to attract consumers and create an unforgettable experience. Please note that customers’ handling methods account for 70% of the purchase experience.

• A/B test. Try a digital marketing strategy to determine what is best for you and where to develop. To determine whether the customer retention rate has been improved, please use A/B test on email campaigns or websites. Some enterprises employ digital marketing experts such as Birmingham Marketing Bureau to It is found that the current review strategy may be the most cost-effective way to make progress.

• Strengthen customer service. In our digital world, people also enjoy interpersonal communication as much as possible. According to the survey, 75% of customers said that it takes too long to contact on-site agents via phone or online chat. The support system can effectively contact customers and provide appropriate support.

• Take responsibility. Your company’s brand is only as strong as its reputation. In case of problems, please admit your mistakes and apologize as much as possible. Be honest to prove the authenticity. This is particularly important in today’s world. Because people expect brands to take a stand on social issues and inform consumers that they intend to repair the failed system in order to prevent future errors.

• Ask for feedback. Through online surveys, learn more about what works and doesn’t work for customers. Although you can’t please all customers in all topics. The survey will help you find a trend that will be ignored if you do not do so. A successful survey should include multiple choices and free test answers so that customers can fully express their opinions at the appropriate time.